SYDNEY, 16 March, 17 — Quantcast, a global leader in applying the power of live audiences to digital and mobile advertising, and inventory management platform SpotX, have formed a partnership to combine the power of Quantcast’s advanced modelling and targeting with SpotX’s access to premium video supply to propel their current video offering.
The partnership, effective globally, offers Quantcast access to SpotX’s network of premium publishers in Australia, New Zealand and twenty-seven other markets.
“More brands are seeing the value in programmatic and are starting to invest heavily in digital video. This partnership affords us access to premium video inventory while overlaying the smarts of our sophisticated data and decisioning,” said Quantcast ANZ Managing Director Andrew Double. “This increased scale will put us in a strong position to meet the market demand for programmatic video.”
Quantcast sees the average Australian web user on average about 400 times a month, through its Measure product, which collects and aggregates data from more than 100 million web destinations. This technology allows Quantcast to leverage sophisticated modelling and algorithms to power their digital advertising product, Advertise.
“Publishers are investing more into their own video inventory across premium sites and niche, targeted, web properties,” Double said. “This enables advertisers to be more granular in their targeting and generate strong branding results by applying the right mix of media targeting and data modelling.”
SpotX, which provides programmatic enablement and ad serving technology for video publishers around the world, said the agreement with Quantcast enables it to add even more data to the programmatic video advertising landscape.
“Programmatic video innovations have introduced explosive growth to video advertising, enabling buyers to manage complicated, cross-screen buys among targeted audiences,” said Christopher Blok, SpotX Country Manager, ANZ. “Our partnership with Quantcast helps us enhance the value of our publishers’ inventory, and provide advertisers with more effective and scalable targeting options.”
Quantcast works with the majority of Australia’s top 100 brands, powers advertising in 29 markets around the world, whilst delivering audience targeting accuracy at 32 percent higher than its competitors*.
*Mediasmith Demographic Accuracy and Scale Study July/September 2016.
SpotX is a video inventory management platform providing premium publishers and broadcasters with monetisation tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic enablement technology, and other monetization tools, including outstream video ad units and solutions for connected TV. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behaviour, manage access and pricing, and maximise revenue. The company is headquartered in Denver, Colorado, and has offices in New York, San Francisco, London, Sydney, Amsterdam, Stockholm, Hamburg, Belfast, and Singapore. In July 2014, RTL Group, a leader across broadcast, content and digital, acquired a 65% stake in SpotX. For updates, follow SpotX on Twitter and LinkedIn.
Quantcast processes real-time data at the intersection of commerce and culture, providing useful, actionable insights for brands and publishers. Through Quantcast Measure, we have unlocked the data generated by more than 100 million digital destinations, helping publishers and creators understand and grow their businesses in ways never before possible. With Quantcast Advertise, adaptive modeling and intelligent machines are utilized to help thousands of marketers around the world find and interact with customers anywhere they connect to the digital world. Our more than 700 employees are driven by the potential for big data to radically improve everyone’s connected experiences and transform the way we all make sense of the world.
For more information, visit www.quantcast.com.
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