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A Snapshot of Summer

The gyms are packed, deck shoes are (somewhat questionably) on show in the office, and the ad agency world is at Cannes. It must be summer!

This Wednesday, June 21st is officially the first day of astronomical summer in the Northern hemisphere. To mark the occasion, we’ve done some digging into our data to discover which brands, events, and travel destinations are likely to be the big hits of summer 2017 in the UK, France, Germany, Italy and USA. Not just what’s being searched for, but who’s doing the searching.

For businesses leaders and marketers, tapping into the zeitgeist and getting an edge over the competition in the coming weeks could mean significant advantages during one of the year’s major shopping and spending seasons.

So, whether you’re looking to better understand what’s hot among your target audience right now, or just can’t decide which new pair of shades to be seen in by the pool this year, check out our findings below:

USA     UK     France     Germany     Italy

To learn more about how Quantcast can help you better understand and reach your target audience, please click here.

About the data
Quantcast looked at aggregated search trends among Internet users between May 1st  and May 31st, 2017. The demographic insights are based on Quantcast’s own inferred data fueled by insights from more than 150 million online destinations.

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