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Looking for Love in All the Right Places…Through Search

By Lauren Young, Data Insights Research Manager

Love don’t cost a thing – if you’re JLo. For the rest of us finding love can be a costly and time consuming affair. With the wide range of online dating sites and apps available, we profiled who you might find using the sites and where.

While love may know no bounds – geography impacted app preferences:

  • The free app Plenty of Fish was the highest indexed dating app across the US followed by swipe favorite Tinder
  • Grindr was most popular on the West Coast and in Northeastern states
  • Maple Match – the app that matches Americans with Canadians was popular in neighboring states Washington and Oregon
  • Bumble – the app where women make the first move was popular on the East Coast – in Massachusetts, Connecticut and Maryland specifically
  • Catholic Match was popular in Bible Belt states Kansas and Louisiana

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Wading through the many apps available is the first step in finding love online. One can bond over common dislikes with newly released Hater or take a stab at love a-la Bachelor style. We profiled some of the most popular online dating apps to help navigate the best place to find your soulmate.

Highlights of our findings:

  • The highest income searchers were for Bumble, Maple Match and Hinge
  • Oldest searchers were for CatholicMatch
  • Match.com was the only site where searchers skewed toward people with children

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Once you find the right app for you, the next step is getting a match and starting correspondence — but that’s a whole other science. We’ll let the matchmakers make the matches this Valentine’s Day and stick to our area of expertise: the data.

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