Quantcast Teamed With Youi To Identify Customers Earlier in Their Car-Hunting Process

THE CHALLENGE

Identify prospective customers earlier in the car-hunting process, expanding the brand’s reach beyond traditional auto-centric sites and further up the funnel.

A key growth strategy for our business was to get in front of potential customers earlier—to be top of mind before they had even kicked a tire or taken a test drive. Quantcast gave us great insight into these critical moments in the consumer journey, which led to an impressive uplift in driving enquiries from a new format.”

FabriziaRoberto, Head of Marketing, ANZ Youi

THE SOLUTION
Quantcast tracked the behavior patterns and search intent of automotive insurance shoppers, identifying real-time behavior changes.

Devising a high-quality desktop and mobile-video solution, Quantcast’s video campaign demonstrated that video plays a significant role in driving conversion efficiency.

THE RESULTS

  • 500% Uplift in conversion rates
  • 7% Above average industry viewability
  • $0.03 Cost per completed view
  • 77% In target reach

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